Colonialism is often thought of in terms of physical conquest, where one nation invades another, takes its resources, and imposes its rule. However, a modern form of colonialism exists—not through military force, but through influence. This can be seen in how history is rewritten, cultures are reshaped, and narratives are controlled by dominant powers, often for economic, political, or ideological reasons.
This concept, which we’ll call "Influence Colonialism," happens when powerful groups alter the historical, cultural, or social identity of others—whether through media, education, entertainment, or political policies. Unlike traditional colonialism, this form doesn’t require physical occupation, but its effects can be just as lasting.
Examples of Influence Colonialism
Rewriting History with Outsiders
- Some historical depictions insert foreign figures or races into ancient civilizations, even when there is no historical evidence of interaction.
- Example: In movies, TV shows, and books, ancient Egypt is often depicted with European-looking figures, despite Egyptians historically being a distinct ethnic group.
- Example: The inclusion of non-Japanese warriors in samurai-era Japan in Western media, despite strict historical isolationist policies in Japan during that time.
Cultural Appropriation Disguised as "Representation"
- While representation in media is important, forcing diversity in ways that erase actual history can distort cultural identities.
- Example: Some historical TV series replace native figures with foreign ones, changing the true lineage of civilizations.
- Example: Mythologies are altered to include figures from other cultures in ways that never existed historically.
Economic and Political Influence on Culture
- Modern Western media often promotes certain ideologies, lifestyles, and political views as “universal,” even when they do not fit with other cultures.
- Example: Social media platforms control narratives, promoting content that aligns with Western values while suppressing local traditions or beliefs.
- Example: Economic power allows Hollywood and Western corporations to dictate global entertainment, leading to a loss of native film industries and storytelling traditions.
Tech Platforms Shaping Identity
- Major social media platforms and tech companies primarily come from a few dominant nations, leading to global cultural homogenization.
- Example: Algorithms on TikTok, Instagram, and YouTube boost content that fits a specific agenda while shadow-banning or deplatforming views that challenge it.
- Example: The dominance of English-language media shapes how history is remembered, often sidelining non-Western perspectives.
Why Does Influence Colonialism Happen?
- Economic Control: Whoever controls media, technology, and entertainment controls the narrative.
- Political Power: Governments and corporations promote their own values globally through soft power.
- Erasure of Competition: By influencing how history and culture are remembered, powerful nations secure dominance over weaker ones.
Solutions: Reclaiming Cultural Identity
Instead of accepting narratives that distort history, each culture should take control of its own media, platforms, and digital spaces.
Create Independent Media Platforms
- Instead of relying on Western-controlled apps, countries and cultures can build their own digital ecosystems where they control their own representation.
- Example: China has its own apps like WeChat and Weibo, bypassing Western social media influence.
Invest in Local Entertainment
- Support native film, TV, and gaming industries to tell authentic stories that reflect historical truths.
- Example: Bollywood and Nollywood have grown into massive industries by focusing on their own cultural narratives.
Challenge Historical Inaccuracies
- Educators, historians, and scholars should actively correct distortions in history books, movies, and media.
- Example: Online communities fact-check and debunk revisionist history to protect cultural integrity.
Decentralized Tech and Media Ownership
- Support alternative platforms and independent creators who don’t rely on corporate or government-backed narratives.
- Example: Using blockchain-based platforms could create censorship-resistant spaces for true historical discussions.
Conclusion
Influence Colonialism may not involve physical occupation, but it erases cultures, distorts history, and shapes global consciousness in ways that benefit those in power. The solution is not isolation but cultural self-determination—owning the narratives, media, and platforms that shape identity.
Would history look different if each culture had full control over its representation? Let’s discuss. How do you see Influence Colonialism shaping the world today?